The massage therapy industry has grown tremendously over recent years and continues to grow as more people realize not only the physical benefits of it, but also the mental and emotional benefits of massage.
Massage therapists often work within a spa atmosphere, which means the facility may offer other services including skin and nail care. For owners of small spa facilities, getting the best products at reasonable prices may seem difficult due to a lower volume.
One way to increase sales without having to increase client volume is through the sale of retail spa products. That way you can maintain a consistent schedule without having to hire additional massage therapist, while also increasing revenues.
Equipment for massage therapists can get expensive, which makes it difficult for small business owners to expand. This may include general spa equipment, spa chairs, tools that a massage therapist needs, and waxing supplies.
In order to increase client volume, you must extend hours or hire additional staff. However, the cost of which can outweigh the increase in revenue. Setting up a small area in the front of your business to sell retail products can provide the revenue boost needed without having to increase or extend services.
There is a delicate balance a small business maintain to continue being profitable while growing. Being a spa, there are a wide range of products that can be sold. It is best to look at products that will compliment the services offered.
For a massage therapist, they may include lotions, oils, heating pads, rollers, or other massage related items. Choose high end products that you can comfortably recommend and stand behind. Offering high quality products that deliver on their claims will add to your credibility as a business owner.
The increase in revenue from retail products will allow you to invest in better equipment for massage therapist, which will further promote your brand. When people go to a massage therapist or spa, they expect to be indulged, so the appearance of the equipment makes a difference.
Even if the equipment you currently have is still usable, if it looks run down or decrepit, it will reflect poorly on your business. It is essential to maintain your equipment for massage therapist.
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