Your chiropractor practice is like any other business. These days, simply offering the best chiropractic services isn’t enough anymore to keep your client list strong and growing. With the advent of the internet and internet marketing, chiropractic services have taken to websites, blogging, and search engine optimization tools in order to maintain visibility among their local online community. And if your practice is sound, then these tools should work in your favor, as they provide an outlet for patients to talk about how good your services are. It also gives potential customers a chance to seek out your practice and find out important information before contacting you.
Want to know how to become a marketing whiz and to help your business excel? Check out these chiropractic practice marketing ideas:
Establish an online presence
At this point, your chiropractic office should absolutely be online. While it takes between months and years to see ranking results in Google searches, listing your business in online chiropractor directories. If you need help, start with chiropractic websites/directories that pop up first when you search on Google, and work your way down from there.
Navigating these competitor sites will help you gain chiropractor website ideas that you can use for your own business. Most web pages need to be stylish but easy to navigate to impact potential clients. Chiropractic practice marketing ideas demand that your site looks good, or else your potential client will go somewhere else. Chiropractor sites should have an opening webpage that tells potential clients what your website is about. It should also have a navigation bar directing visitors to your services, an “About Me” page, your contact information, and more. Including all of this information on the homepage will make it cluttered. It’s easier to navigate to childhood pages for the sake of your company’s layout.
You should also consider building a blog for chiropractors and chiropractic blogs for patients alike. Here, you can create organic, free content that you can share across your social media sites for easy marketing. If you’re struggling to come up with chiropractic blog topics, you can always mention the benefits of chiropractic services, tips to improve your posture, and more. Don’t hesitate to look at those competitors for inspiration. Organic marketing is among the top chiropractic practice marketing ideas. After all, orthodontic advertising, massage advertising, and other health industries have invested in similar ideas. It’s time to play catch-up.
If you have not already created a Yelp page, it is time to do so. Add your information to Google, too. The best chiropractic practice marketing ideas demand an online presence.
Utilize social media
Social media is a great way to reach out to current and potential customers. Currently, a number of consumers find businesses through social media pages like Facebook, Twitter, Pinterest, and Linkedin. Through these pages, develop a following and keep your followers up to date on any community involvement, specials, or business news that you feel they should know. As a chiropractor, it would also be wise to post regular update regarding nutrition, exercise and stretching techniques, and other topics relating to chiropractors education.
Connect with other businesses
If your office doesn’t offer massages, look for a reputable business that does and make an offer to trade referrals with them. Connecting with other local businesses can only make your network stronger and can help to increase your outside clientele. It’s always worth a shot!
What do you think of these chiropractic marketing ideas? Let us know what you think in the comments below!